Dr. James Rouse
“Energizing” isn’t a word that leaps to mind when describing a visit with your doctor. But Dr. James Rouse isn’t your average doc. He’s a man affectionately referred to by colleagues as “superhuman.”
A naturopathic doctor, Ironman triathlete, QVC Network Wellness Specialist, entrepreneur, certified yoga instructor, wellness magazine founder, speaker, author, radio talk show host and television personality – Dr. James does it all. He talks with such enthusiasm and conviction about the wellness lifestyle, you come away feeling inspired to take better care of yourself — and to enjoy your life more.
James is best known for his highly engaging “Optimum Wellness” TV segments, which he hosts in major markets including Los Angeles, Seattle and Denver. These segments highlight all areas of a wellness lifestyle, balancing mind, body, and spirit. Depending on the week, his segments may include great-tasting healthy recipes based on his experience as owner of an organic food restaurant in Portland, or tips on adding interval training to your exercise routine to help your body release anti-aging hormones.
Commercially, his Optimum Wellness brand extends to a co-branding partnership with grocery giant Krogers. Their western regional stores co-brand organic and health food areas with his “Optimum Wellness” logo, and they carry his bi-monthly Optimum Wellness magazine. Over the past decade, he’s also produced thousands of co-branded commercials for Kroger’s that blend a wellness message while highlighting natural foods clients such as Hain Celestial Group, Vitamin Water, Annie’s, Frontier Natural Brands, Clif Bar, and Quaker Oats.
His wellness knowledge and passion for helping others live life optimally extends to creating healthy food products as well. Dr. James recently launched the Mix1 line all-natural meal-replacement drinks, blending antioxidant nutrients with a balance of carbohydrates and protein to give people all-day energy. He also just launched a line of nutritional products, which he sells as the Wellness Specialist on QVC Shopping Network.
When he’s not flying across the country evangelizing about living well, he authors books including Grow Your Life from Average to Amazing; NutriSystem Nourish: The Revolutionary Weight-Loss Program; and Gaiam’s Health Solutions for Stress Relief, Health Solutions for Sleep, Health Solutions for Weight Loss, and Health Solutions for Energy.
James earned his medical degree at the National College of Naturopathic Medicine, one of only a handful of accredited naturopathic medical schools in the country, whose program integrates training in conventional medicine including pharmacology and other “Western” treatment methods with intensive study in botanical, nutritional, homeopathic medicine and other holistic approaches. His diverse healthcare training and studies also include psychology, acupuncture, traditional Chinese medicine, yoga, and Ayurvedic medicine.
He lives in the foothills of Denver with his wife Debra and their two children.





